Having recently joined the Cult of Vitamix, I enjoyed this piece in BusinessWeek on the company that makes these awesome machines. Although I wasn’t the one driving this particular purchase, this pretty much sums up my burgeoning relationship with it:
For all its appeal to celebrity chefs and extreme athletes, a Vitamix is tailor-made for the semi-enlightened male vaguely inclined toward better nutrition yet still rooted in his natural state of couch-bound torpor.
On a somewhat related note, it also makes a mean whisky sour.
Gravitropic 